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25% OFF BLACK FRIDAY EVENT ENDS IN
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25% OFF BLACK FRIDAY EVENT ENDS IN
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GET THEM NOW
The viral eye-brightening sets you've wanted all year finally on sale.
The Ultimate Brighteners Set
Linen + Rose Water + brush
$70.00
$87.00
The Linen Eye Brightening Set
Matte ivory + brush
$45.00
$56.00
The Rose Water Eye Brightening Set
Vintage rose + brush
$45.00
$56.00
The Vault
14 eyeshadows + brush + pouch
$327.00
$467.00
GET THEM NOW
The viral eye-brightening sets you've wanted all year finally on sale.
The Ultimate Brighteners Set
Linen + Rose Water + brush
$70.00
$87.00
The Linen Eye Brightening Set
Matte ivory + brush
$45.00
$56.00
The Rose Water Eye Brightening Set
Vintage rose + brush
$45.00
$56.00
The Vault
14 eyeshadows + brush + pouch
$327.00
$467.00
01
TWO SHADES. YOUR EVERYDAY BRIGHTENING DUO.
The Ultimate Brighteners Set
Why choose just one? Bring Linen and Rose Water into your everyday eye edit with two Mixed Media Matte Liquid Eyeshadows and the dual-ended brush designed especially for our eyeshadows. Reach for matte ivory or vintage rose to suit your look.
Made in Italy with super-soft vegan bristles, the brush gives you the tools to apply and blend both shades. A complete brightening duo for exploring two everyday favorites.
Includes: Linen + Rose Water matte liquid eyeshadows + dual-ended brush. Dermatologist and ophthalmologist tested. Always vegan and cruelty free.
01
TWO SHADES. YOUR EVERYDAY BRIGHTENING DUO.
The Ultimate Brighteners Set
Why choose just one? Bring Linen and Rose Water into your everyday eye edit with two Mixed Media Matte Liquid Eyeshadows and the dual-ended brush designed especially for our eyeshadows. Reach for matte ivory or vintage rose to suit your look.
Made in Italy with super-soft vegan bristles, the brush gives you the tools to apply and blend both shades. A complete brightening duo for exploring two everyday favorites.
Includes: Linen + Rose Water matte liquid eyeshadows + dual-ended brush. Dermatologist and ophthalmologist tested. Always vegan and cruelty free.
02
YOUR MATTE IVORY EVERYDAY ESSENTIAL
The Linen Eye Brightening Set
A little Linen, a fresh-looking finish. Our matte ivory liquid eyeshadow is one part lid corrector, one part foolproof everyday eyeshadow—created to brighten and open up the look of your eyes.
Wear it on its own for a simple everyday look, or layer it with our other matte and metallic shades for something more sophisticated. The included dual-ended brush is made in Italy with super-soft vegan bristles and created especially for Linen.
Includes: Linen matte liquid eyeshadow + dual-ended brush. Dermatologist and ophthalmologist tested. Always vegan and cruelty free.
02
YOUR MATTE IVORY EVERYDAY ESSENTIAL
The Linen Eye Brightening Set
A little Linen, a fresh-looking finish. Our matte ivory liquid eyeshadow is one part lid corrector, one part foolproof everyday eyeshadow—created to brighten and open up the look of your eyes.
Wear it on its own for a simple everyday look, or layer it with our other matte and metallic shades for something more sophisticated. The included dual-ended brush is made in Italy with super-soft vegan bristles and created especially for Linen.
Includes: Linen matte liquid eyeshadow + dual-ended brush. Dermatologist and ophthalmologist tested. Always vegan and cruelty free.
03
A FRESH LOOK IN VINTAGE ROSE
The Rose Water Eye Brightening Set
Meet your everyday brightener in vintage rose. Rose Water liquid eyeshadow helps brighten and open up the look of your eyes, combining the role of a lid corrector with an easy everyday eyeshadow.
Apply it on its own for a rosy eye look, or layer it with our other matte and metallic shades when you want more dimension. The included dual-ended brush is made in Italy with super-soft vegan bristles and designed especially for Rose Water.
Includes: Rose Water liquid eyeshadow + dual-ended brush. Dermatologist and ophthalmologist tested. Always vegan and cruelty free.
03
A FRESH LOOK IN VINTAGE ROSE
The Rose Water Eye Brightening Set
Meet your everyday brightener in vintage rose. Rose Water liquid eyeshadow helps brighten and open up the look of your eyes, combining the role of a lid corrector with an easy everyday eyeshadow.
Apply it on its own for a rosy eye look, or layer it with our other matte and metallic shades when you want more dimension. The included dual-ended brush is made in Italy with super-soft vegan bristles and designed especially for Rose Water.
Includes: Rose Water liquid eyeshadow + dual-ended brush. Dermatologist and ophthalmologist tested. Always vegan and cruelty free.
04
FOR THE COLOR COLLECTOR
The Vault. Every mood, unlocked.
All 7 mattes. All 7 metallics. Our dual-ended brush. Your signature washable paper pouch. One complete Mixed Media collection for endless combinations.
Super pigmented. Weightless. Always vegan and cruelty free.
04
FOR THE COLOR COLLECTOR
The Vault. Every mood, unlocked.
All 7 mattes. All 7 metallics. Our dual-ended brush. Your signature washable paper pouch. One complete Mixed Media collection for endless combinations.
Super pigmented. Weightless. Always vegan and cruelty free.
Frequently asked questions
A few things to know before you choose.
Frequently asked questions
A few things to know before you choose.
GIFT IT. KEEP IT. MAKE IT YOURS.
Your next favorite eye look starts here.
Everyday brighteners, statement shades, and the favorites you’ll reach for again and again. Meet your Gen See eye edit.
GIFT IT. KEEP IT. MAKE IT YOURS.
Your next favorite eye look starts here.
Everyday brighteners, statement shades, and the favorites you’ll reach for again and again. Meet your Gen See eye edit.
Makeup so good, you’d never know it’s clean.
GEN SEE · Always vegan. Always cruelty free.
Makeup so good, you’d never know it’s clean.
GEN SEE · Always vegan. Always cruelty free.