BLACK FRIDAY STARTS NOW

BLACK FRIDAY STARTS NOW

GEN SEE Makeup Collection

BLACK FRIDAY · 60% OFF

FOR THE EYESHADOW OBSESSED.

All 14 eyeshadows. Finally yours.

60% OFF.


No Picking Favorites


You’ve wanted every shade. Black Friday is your moment to get them all—60% off the entire Mixed Media eyeshadow collection. All 7 mattes. All 7 metallics. Plus the dual-ended brush and signature washable paper pouch.

$327.00

$467.00

Save $140

All 14 shades. One complete set. No choosing favorites.

Super-pigmented, weightless liquid color

All-day, crease-proof wear once set

Always vegan. Always cruelty free.

GEN SEE Makeup Collection

BLACK FRIDAY · 60% OFF

FOR THE EYESHADOW OBSESSED.

All 14 eyeshadows. Finally yours.

60% OFF.


No Picking Favorites


You’ve wanted every shade. Black Friday is your moment to get them all—60% off the entire Mixed Media eyeshadow collection. All 7 mattes. All 7 metallics. Plus the dual-ended brush and signature washable paper pouch.

$327.00

$467.00

Save $140

All 14 shades. One complete set. No choosing favorites.

Super-pigmented, weightless liquid color

All-day, crease-proof wear once set

Always vegan. Always cruelty free.

14 SHADES. ALL YOURS.

Why choose a shade when you can have them all?

The neutrals you’ll reach for daily. The metallics you’ve been eyeing. The colors you’re ready to play with. All 14 shades, together in The Vault.

Matte swatches: Reef, Plush, Orchid, Linen, Shroom, Melon and Rose Water

7 viral mattes


The original eye brightening shades. One and done shadow you'll use every day.

Linen · Rose Water · Orchid · Reef · Shroom · Melon · Plush

Metallic swatches: Bronze Age, First Light, Desert Highway, Hollywood, Moonlight, Moneypenny and Purple Rain

7 metallics


Go sheer for a soft shimmer or build up to a more dramatic metallic finish.

Bronze Age · First Light · Desert Highway · Hollywood · Moonlight · Moneypenny · Purple Rain

14 SHADES. ALL YOURS.

Why choose a shade when you can have them all?

The neutrals you’ll reach for daily. The metallics you’ve been eyeing. The colors you’re ready to play with. All 14 shades, together in The Vault.

Matte swatches: Reef, Plush, Orchid, Linen, Shroom, Melon and Rose Water

7 viral mattes


The original eye brightening shades. One and done shadow you'll use every day.

Linen · Rose Water · Orchid · Reef · Shroom · Melon · Plush

Metallic swatches: Bronze Age, First Light, Desert Highway, Hollywood, Moonlight, Moneypenny and Purple Rain

7 metallics


Go sheer for a soft shimmer or build up to a more dramatic metallic finish.

Bronze Age · First Light · Desert Highway · Hollywood · Moonlight · Moneypenny · Purple Rain

ALSO INCLUDED IN THE VAULT

Dual ended eyeshadow brush for perfect application every time


One end blends and diffuses; the other gives you precision for detailing and layering.

GEN SEE dual-ended Liquid Eyeshadow Brush included in The Vault

Your vault, all zipped up


Keep the collection together in our signature washable paper pouch.

GEN SEE signature washable paper pouch included in The Vault

Dermatologist & ophthalmologist tested

Vegan & cruelty free

Recyclable packaging

ALSO INCLUDED IN THE VAULT

Dual ended eyeshadow brush for perfect application every time


One end blends and diffuses; the other gives you precision for detailing and layering.

GEN SEE dual-ended Liquid Eyeshadow Brush included in The Vault

Your vault, all zipped up


Keep the collection together in our signature washable paper pouch.

GEN SEE signature washable paper pouch included in The Vault

Dermatologist & ophthalmologist tested

Vegan & cruelty free

Recyclable packaging

From their Vault to yours.

“I fell in love with Gen See eyeshadows so I bought "the vault" for my daughter for Christmas and she absolutely loved it!!! We both love how it goes on and stays on and blends well. The colors are all perfect.”

Melanie A. · The Vault customer

“I have not used all the colors yet but I love the formula, ease of application and the look is great for mature eyes! Flattering!”

Judith H. · The Vault customer

“Great eyeshadow, stays put all day. Recieved several compliments from people.”

Connie · The Vault customer

From their Vault to yours.

“I fell in love with Gen See eyeshadows so I bought "the vault" for my daughter for Christmas and she absolutely loved it!!! We both love how it goes on and stays on and blends well. The colors are all perfect.”

Melanie A. · The Vault customer

“I have not used all the colors yet but I love the formula, ease of application and the look is great for mature eyes! Flattering!”

Judith H. · The Vault customer

“Great eyeshadow, stays put all day. Recieved several compliments from people.”

Connie · The Vault customer

A few things worth knowing.

A few things worth knowing.

Stop choosing. Start collecting.

Your complete Mixed Media collection. All 14 shades, the dual-ended brush, and the signature pouch—60% off for Black Friday.

GEN SEE

Makeup that's good for us and the planet.

Stop choosing. Start collecting.

Your complete Mixed Media collection. All 14 shades, the dual-ended brush, and the signature pouch—60% off for Black Friday.

GEN SEE

Makeup that's good for us and the planet.