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Model holding Gen See liquid eyeshadow with eyes open

THE LINEN EYE BRIGHTENING SET

Why this $45 set is better than botox.


Meet Linen.


A skin-like wash of matte ivory to even the look of lid discolouration and give mature eyes and lids a brighter, more open look. Swipe. Blend. Look lifted in seconds.

305,000 Happy Customers


Model holding Gen See liquid eyeshadow with eyes open

THE LINEN EYE BRIGHTENING SET

Why this $45 set is better than botox.


Meet Linen.


A skin-like wash of matte ivory to even the look of lid discolouration and give mature eyes and lids a brighter, more open look. Swipe. Blend. Look lifted in seconds.

305,000 Happy Customers


THE LID-CORRECTING TRICK

Not a heavy layer. A fresh start.

Lids can show redness, shadows and visible veins. Think of Linen like concealer for your lids: a creamy matte ivory that evens the look of discolouration, with a skin-like finish that still looks like you.

That brighter, more even canvas creates the appearance of more open, awake eyes. An instant optical lift—not a treatment that physically lifts the skin. Wear it alone, or make it the starting point for your next eyeshadow look.

SWIPE. BLEND. DONE.

The brush that makes it effortless.

No complicated technique. Dot on a little Linen, then use the fluffy end of the brush to sheer it across the lid. A light wash gives that fresh, more awake look—without a full eye-makeup routine.

The short, tapered end helps with precise placement when you want to add a metallic or define your look with another matte. Made in Italy with super-soft vegan bristles, and designed especially for our liquid eyeshadows.

The brush that makes it effortless.
The Linen Eye Brightening Set: Linen liquid eyeshadow and dual-ended brush

The Linen Eye Brightening Set

Linen + the brush made for it. Your look starts here.

$56.00

$45.00

Reviews

The Linen Eye Brightening Set: Linen liquid eyeshadow and dual-ended brush

The Linen Eye Brightening Set

Linen + the brush made for it. Your look starts here.

$56.00

$45.00

Reviews

MAKE LINEN YOUR STARTING POINT

One bright base. So many possibilities.

Wear Linen alone, or add a little something. These three shades are an easy place to start. Extra shades are sold separately.

Moonlight eyeshadow

Add a glow

Moonlight

Metallic Champagne

$25.00

Shroom eyeshadow

Add definition

Shroom

Matte Taupe

$25.00

Rose Water eyeshadow

Add colour

Rose Water

Matte Vintage Rose

$25.00

MAKE LINEN YOUR STARTING POINT

One bright base. So many possibilities.

Wear Linen alone, or add a little something. These three shades are an easy place to start. Extra shades are sold separately.

Moonlight eyeshadow

Add a glow

Moonlight

Metallic Champagne

$25.00

Shroom eyeshadow

Add definition

Shroom

Matte Taupe

$25.00

Rose Water eyeshadow

Add colour

Rose Water

Matte Vintage Rose

$25.00

YOUR EYE WARDROBE STARTS HERE

Find your next favourite shade.

Choose your finish. Tap a shade to see it. Add only what you love—no extra brush needed.

The Mattes

Soft colour. Everyday definition.

Shroom eyeshadow

Shroom

Matte Taupe

$25.00

Wear alone for a one-and-done look, or pair with Linen to add definition.

The Metallics

A little glow. Or full-on shine.

Moonlight eyeshadow

Moonlight

Champagne

$25.00

Sheer out for a soft glow, or layer over your matte for added dimension.

Individual eyeshadows are sold separately from the Linen Eye Brightening Set. Swatches are a guide; colour may look different on screen and on skin.

YOUR EYE WARDROBE STARTS HERE

Find your next favourite shade.

Choose your finish. Tap a shade to see it. Add only what you love—no extra brush needed.

The Mattes

Soft colour. Everyday definition.

Shroom eyeshadow

Shroom

Matte Taupe

$25.00

Wear alone for a one-and-done look, or pair with Linen to add definition.

The Metallics

A little glow. Or full-on shine.

Moonlight eyeshadow

Moonlight

Champagne

$25.00

Sheer out for a soft glow, or layer over your matte for added dimension.

Individual eyeshadows are sold separately from the Linen Eye Brightening Set. Swatches are a guide; colour may look different on screen and on skin.

3,084  4.7/5 rating

Real lids. Real routines.

 5/5 rating

So easy to use

I have been telling anyone who will listen to me about this product!!! Hands down best I've ever used and so so easy- just ordered more!! I have hoode...show more

Melia C.

The Linen Eye Brightening Set

The Linen Eye Brightening Set

 5/5 rating

For oily lids

I have had oily eyelids my whole life. Bummer because I also love eyeshadow, and it always melted off my lids. Well, not any more since I found this h...show more

Stefanie O.

The Linen Eye Brightening Set

The Linen Eye Brightening Set

 5/5 rating

Stays all day

Great shadow - goes on really nice and stays all day with no creasing. I really like it.

Lisa E.

The Linen Eye Brightening Set

The Linen Eye Brightening Set

A few things you might be wondering

Linen creates an optical effect: its matte ivory colour evens the look of lid discolouration for a brighter, more open, awake appearance. It is makeup, not a treatment that physically lifts skin.

Yes. Wear Linen alone for a fresh, one-and-done look, or use it as the base for another matte or metallic liquid eyeshadow.

Add your Linen Eye Brightening Set to the cart, then use the Add buttons in the shade sections to add individual eyeshadows. Every extra shade is sold separately; it does not replace the Linen in your set. The set already includes a brush.

Mixed Media Matte Liquid Eyeshadow is designed for mature skin, hooded eyes and oily lids. Its lightweight liquid formula blends out to a smooth, crease-proof finish. Start with a small amount and sheer it across the lid with the fluffy end of the brush.

We currently ship to all 50 US states and territories, as well as to the EU and United Kingdom.

5–10 business days. Free for orders over $75. $6.95 for orders under $75. We do not accept orders addressed to P.O. Boxes or Freight Forwarders.

2–6 business days. Free for orders over £75. £5.95 for orders under £75.

Free for orders over €75. €6.95 for orders under €75.

Returns at Gen See are easy and sustainable. If you don't love your purchase on genseebeauty.com, just write us within 30 days at orders@genseebeauty.com. We'll refund you – without you having to send anything back. It's that simple! We reserve the right to deny refunds if we suspect the policy is being abused. We also reserve the right to deny returns or refunds if products were purchased with the intent to resell, distribute, or export without authorization.