I reach for this ivory matte liquid eyeshadow every single day. In the same way I use concealer under my eyes, I use Linen above my eyes and I instantly get a boost. It creates an even canvas and hides all my discolorations and veins. It brightens and smoothes, so I look awake and lifted. I came to understand, that powder eyeshadows are not me for me anymore. They flake and falls into my fine lines. They don't match up with my active lifestyle. I swear, I can wear Linen to the gym and its still last for 12 hours, no creasing of fading.